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Let us direct your next innovation project
Cherry Street is a strategy & innovation consulting company. We guide all aspects of innovation projects to create breakthrough new ventures and growth platforms in the consumer packaged goods, food, health and wellness markets.
We partner with the leadership of our clients to unlock significant and sustainable growth by uncovering powerful market insights, developing & validating novel solutions, building immersive brand experiences and identifying scalable go-to-market strategies. Depending upon our partner's needs, Cherry Street directs the strategy & execution of each stage of the new venture development and innovation processes from discovery & concept development through validation, commercialization, launch, incubation & expansion.
We partner with the leadership of our clients to unlock significant and sustainable growth by uncovering powerful market insights, developing & validating novel solutions, building immersive brand experiences and identifying scalable go-to-market strategies. Depending upon our partner's needs, Cherry Street directs the strategy & execution of each stage of the new venture development and innovation processes from discovery & concept development through validation, commercialization, launch, incubation & expansion.
Deep experience and proven processes that deliver results
We've worked collaboratively with large consumer packaged goods companies, healthcare & life science businesses, investors, entrepreneurs, non-profits and grant-makers. Our deep experience and broad lens of the world enables us to identify rich consumer & market insights as the basis for building large and successful businesses.
Through our unique "systems thinking" innovation process, we identify large market opportunities and innovative solutions that are strategic, compelling and well-positioned. We understand the value chain and build new ventures that are scalable and sustainable with strong competitive advantage derived from differentiated brands, unique products, proprietary technologies and smart distribution & supply chains.
Cherry Street was founded by Keith Wakeman in 2004 after nearly 20 years in the food industry where he led innovation processes to identify, develop & launch over $1 billion of new food innovations for leading food companies including Kellogg, Keebler & Nabisco.
Through our unique "systems thinking" innovation process, we identify large market opportunities and innovative solutions that are strategic, compelling and well-positioned. We understand the value chain and build new ventures that are scalable and sustainable with strong competitive advantage derived from differentiated brands, unique products, proprietary technologies and smart distribution & supply chains.
Cherry Street was founded by Keith Wakeman in 2004 after nearly 20 years in the food industry where he led innovation processes to identify, develop & launch over $1 billion of new food innovations for leading food companies including Kellogg, Keebler & Nabisco.
News from Cherry Street
Our partner PRE Brands was named a "Top Food Industry Disruptor" by Supermarket News for bringing health to fresh beef
Jane McGonigal's SuperBetter TED Talk surpasses 6 million views and the SuperBetter book is a NY Times best-seller.
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We helped AloeSense pioneer a new "Naturally Therapeutic" segment in oral care with a line of products carrying the ADA seal
Psychology Today magazine ran an 8-page cover story about SuperBetter called, "It's Time to Think Like a Gamer" |
We founded Living Abundantly Ministries to incubate a new community health model that connects spiritual & physical wellbeing. 
We're guiding Skinny Souping to create a new category of drinkable soups to fill the market gap for on-the-go lunches that are healthy, convenient, and delicious.
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Research Studies
SuperBetter & Mental Health A randomized controlled study published in the Games for Health Journal shows that using SuperBetter for 30 days reduces depression & anxiety; and improves mood, self efficacy, social support & life satisfaction. |
SuperBetter & Concussion Recovery An NIH-funded clinical trial published in Brain Injury shows that using SuperBetter for 3-6 weeks reduces concussion symptoms among among teenage patients with persistent concussion. |
Come Alive! & Chronic Disease An NIH-funded study published in the CDC's Preventing Chronic Disease Journal shows that participants in pilot version of Come Alive! saw benefits related to weight loss, stress, sleep, body image and reduced risk of diabetes & cardiovascular disease. |
How can we help?
Contact us to learn how we can guide your next breakthrough innovation project.