We Create New Ventures, Brands & Products to Empower America's Health

Welcome to Cherry Street!  Cherry Street Innovation is a strategy and new venture development firm that identifies, develops, launches and incubates impactful businesses, brands & products that empower healthy lifestyles.  

We especially focus on building transformative new businesses, brands, products & services in the food & beverage and healthy lifestyle / behavior change markets.

On Cherry Street, we seek to affect positive change in our nation's health & well-being by providing strategic leadership to businesses and non-profits seeking to identify, create & launch new growth platforms built upon innovative, scalable and evidence-based approaches to better health.

We understand the value chain and build social ventures that are scalable and sustainable (i.e. profitable) with strong competitive advantage derived from differentiated brands, unique products, proprietary technologies and smart distribution & supply chains.

Through our unique partnership model, we work with businesses, investors, non-profits, grant-makers, and entrepreneurs who share our interest in creating profitable enterprises with higher purpose.

We view the world through a broad lens and identify rich consumer & market insights as the basis for building successful businesses.  Our work spans a range of industries including food & beverage, nutrition ingredients, e-commerce, interactive, health care, community wellness, corporate wellness, faith-based communities, non-profits, nutraceuticals, medical foods, diagnostics, and life sciences.

Cherry Street Innovation was founded by Keith Wakeman in 2004 after nearly 20 years in the food industry where he led the identification, development & launch of over $1 billion of new foods & snacks for leading food companies including Kellogg, Keebler & Nabisco.

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Contact us to learn more about how we can partner.

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